Tak kenal maka tak cinta. Jom Kenali Universiti Awam (UA) Malaysia.

Tuesday, February 17, 2009

Social Related Fields

Posted by Erlina

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Ever dream of working for a radio or television one day? Then a course in broadcasting would be the right one to prepare you for work in these 2 media. Basically, the course will train you to produce, direct and present programmes for radio and television. For example, in television studies you will learn about production og ‘on the air’ programmes, location instruction, televising of meetings and plays, the covering of sports events and so on. In radio studies, you will learn how to plan and conduct radio interviews, presentation of newscasts and radio dramas, articulation, diction and microphone techniques, and the proper usage of tapes, recorders and turntables.

Besides that, you will also learn how to prepare for a programme – from planning the programme to learning how to finance the cost of preparing for the programme. Expect to acquire these skills as well: planning, research skills, communication and interpersonal skills. You may opt to do a specialised degree in broadcasting or a mass communication degree (which includes broadcasting as part of the course).

You should have good language ability if you are interested in mass communication.

Sample of subjects
Economics (Micro- and Marco-); ethical, legal and moral issues in broadcasting; marketing; mass communication; methodology of directing programmes; planning aspects of the production process; presentation skills; principles of editing programmes; project management.

Mass Communication (Also Communication studies)

Communications has evolved in leaps and bounds with technology bringing profound changes in our experience of the world, and how we conduct social, political and commercial affairs. The study of communications looks at these processes and effects of interpersonal and mass communications. This involves how we produce, receive and process verbal and non-verbal information.

Students will learn about inter-cultural communications, the changes in how we receive and give information and the way we construct our identities and the erosion of public/private boundaries.

It is a broad-based academic degree programme. It will suit you if you want a career in communications or the media but still want to keep your options open as regards to specialisation or if you are just interested in the wide and crucial role that communications play in the modern world.

Sample of subjects
Mediated communication; applied communication in training and development; human communication and language; communication in specific contexts (family, health, interpersonal, non-verbal organisational); concepts in communication arts; introduction to psychology; linguistics; persuasion skills; studying television.

Creative Multimedia (aka Multimedia technology)

Multimedia is the combined use of different types of media, such as animation, audio and film, to produce a piece of creative work. In this course, the many areas that affect the design and development of multimedia systems are brought together.

Your studies will cover technical, theoretical and design areas. You will dabble in various creative fields, such as art and design, computer graphics, computer programming, film and entertainment, sound recording and so on.

You will start off with foundation subjects that include the internet, multimedia authoring, creative drawing, narrative and communications. Specialist studies then cover areas like audio, digital drawing and electronic imaging as well as production and marketing of multimedia and edutainment.

The scope of the degree is wide and allows you to look at many different aspects. This keeps your career options open: web designers, games designer, internet programmer, IT manager, graphic artist, multimedia producer, TV production and so on.

Sample of subjects
Multimedia authoring; introduction to virtual reality; systems development; electronic imaging; audio for multimedia; multimedia production and marketing; virtual worlds and 3D modelling; computer animation technology; games interface design.


This field of study in centred on the exploration of the development of learning and teaching in children and adolescents. Issue include educational systems which covers curricular design, educational policy and assessment.

You will learn to teach and counsel individuals, groups or do so in a community setting. The curriculum covers technical principles and practical skills that range from structured organisational (direct) to informal (indirect) approaches. Background studies include examining historical and social issues of education, usually in a specific country.

You will also be taught how to use print, media and web technology and how to combine them to create and interesting balance of breadth, flexibility, and interaction in teaching. A lot of emphasis is placed on interpersonal skills such as effective communication and presentation methods, negotiation techniques and persuasion skills. You will be able to specialise in veracious subjects such as languages, mathematics, science and so on.

Sample of subjects
Education technology; historical and social issues in education (possibly of a specific country); learning theories and instructional procedures; pedagogy; teaching methodology, programme/curriculum planning and course design; research and evaluation models; educational psychology.

Hotel management (aka Hotel administration/Hospitality management)

Hotels never sleep so there’s a lot that goes into the running and management of a hotel. This course is almost similar to a business management course but specialised in the management of a hotel. Hotel management study will give you the practical skills and fundamental knowledge necessary to effectively manage a hotel.

It covers a wide range of duties, front office procedures and housekeeping, property and security management, supervision of relations between staff and guests, as well as back office administration that includes accounting, legal, marketing, personnel and procurement activities.

You will study many disciplines required for modern management in the global hospitality industry. The curriculum gives equal balance between the advancement of effective communication, research, planning and event management skills.

Sample of subjects
Event management; food and beverage management; human resource management; financial management for hospitality and tourism; international marketing; introduction to culinary arts, kitchen operations and practice; meeting and conference planning.

Human Resource Management

Do you prefer to work with people rather than machines? If you do, you most probably would want to consider studying this specialised business course. This is the study that is concerned with one of the most important resource a company will have – its employees. Without people to run it, where would and organisation be? Human resource management is about the management of relationships between groups of workers in an organisation.

This course focuses on how best to deal with and manage human recourses at the work place. It covers issues such as terms of employment, training and development, staff motivation, teamwork, as well as other legal and compliance issues.

Besides the administrative function of human resources, you will also be prepared to play the role of a counsellor to both employer and employees (for example, on issues relating to improving organisational productivity for the employer and on issues relating to staff grievances for the employees).

Sample of subjects
Business information systems; company law (employee laws and practices); compensation and reward systems; employee and industrial relations; industrial psychology; organisational and human resource training and development; organisational behaviour; public relations; trade unions.

Political science

Political science examines government s and their policies, providing a broad understanding of key issues, such as democracy, globalisation, feminism and the relationship between politics and the economic performance of a nation. It studies issues such as power, systems of government and the changing nature of citizenship. This course will interest you if you want to find out more about the nature of power and global trends such as ethnic conflict and the declining power of nation states.

The scope of political science ranges from fundamental philosophical and theoretical issues, to narrowly defined questions of policies and regulations of a single nation, or a group of nations (such as the European Union). The curriculum is designed to provide the necessary knowledge and analytical skills to make sense of the changing political world from the past to the present and future.

Some universities will offer the option of studying this with the traditional disciplines of history and philosophy or with more recent ones like communication or business studies.

Sample of subjects
Campaigns and elections; comparative government and political theory; economics (micro- and macro-); Europe, the US and Japan in the global economy; globalisation and modern world politics; international relations; media studies, etc.


If you find yourself wondering why a person acts and thinks in a particular way, and are curious to find out the reason, you might enjoy this course. The study of psychology will introduce you to the systematic and scientific study of the behaviour and mental processes of human beings and animals. It is about the mind, emotions and behaviour and how different situations have an effect on them.

The curriculum is broad and quite diverse – ranging from animal behaviour, to interactions between hormones and other biochemical processes, to social construction of gender. You will also learn to analyse psychological data statistically and logically. You will be exposed to psychological facts, principles, and phenomena associated with each of the major subfields within psychology. You will also learn methods psychologists use in their science and practice.

Try to search for some of the psychologists’ studies. E.g : Freud, Gould & Milgram.

Sample of subjects
Biopsychology; cognitive science; hormones, olfaction, pheromones and behaviour; human perception: applications to computer graphics, art and visual display; multivariate analysis of psychological data; neuroethology (human neuroanatom); personality and social psychology; psychology and law; the origins of thought and knowledge.

Public Relations

Public relations (PR for short) are all about communications, and establishing and maintaining good relations with different groups of people through effective communication. Its core use in the industry is the effective dissemination of messages to the media and the public.

You will learn to use various forms of media, such as print of broadcast, to communicate ideas and messages. You will be taught methods for writing, designing, pitching and managing a variety of press releases, corporate data sheets, brochures, newsletters and the likes.

A big portion of the course is based on fieldwork. A good course will include seminars by professionals from the industry who will give you valuable tips and techniques learnt through experience to ensure coverage of a client’s message by the media. Event management will also be an area of study as much of your work depends on effective planning and management of occasions for the media such as publicity events and press conferences.

Sample of subjects
Company law; human resource management; information and multimedia technology; linguistic studies; management; marketing; media studies; organisation behaviour.

Social Science (aka Sociology)

Social science is the study of the society and the relationships between people living in it. It is about human social organisation, institutions and groups, analysing the reasons people come together, how and to what effect. The curriculum covers a wide scope, which includes comparative sociology, political movements and so on.

You will link theory to issues of public concern – such as ethnic conflict, drugs, poverty, as well as gender and race segregation. All levels of society are pursued and you’ll find yourself studying samples ranging from the study of a small group, to the study of the economic and social change in a particular country.

This course seeks to impart knowledge on effective ways to understand the complexities of modern life as well as advanced research skills in quantitative and qualitative methods.

Sample of subjects
Comparative social analysis; economic sociology; evaluating statistical evidence; international development; problems in contemporary society; research methods: the logic of social inference; social demography and policies; social inequality: contemporary theories, debates and models (eg gender, etc); social movements, networks and policies.

Tourism management (aka tourism and hotel management/tourism and travel management)

This course prepares you to work in the tourism industry which is an important industry as many economies depend on the tourist dollar. In this course, you will study the business of providing services such as transportation, accommodation and entertainment for people who are on holiday.

Your studies will focus on the technical knowledge and tactical skills that are required for effective planning, preparing and conducting of tourism activities. In addition, the curriculum covers the use of information technology and many business disciplines.

There are many career opportunities in tourism and its related sectors for example, food and beverage management, hotel administration, sales and marketing and so on. Graduates will be more than adequately equipped to join the industry at all these levels.

Sample of subjects
Communication skills; consumer behaviour; economics related to tourism; information technology for tourism; principles of accounting; strategic services marketing; tourism impact studies: travel agency management; hospitality, leisure and recreation management.
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  1. Is law considered a social subject? Cuz i'm really interested in it and I can't seem to find articles on it. And I think more students should take political science, considering the heated political scenarion in Malaysia...

  2. Law isn't consider as social field...
    but it includes social science and sociology...
    It's all depends on your interest anyhow...
    doesnt matter the current politics...
    those minister didn't study political science also...

  3. wat about psychology?
    Is it considered as social field?

  4. Well...im thinking of doing Mass Comm > Broadcasting,Psychology,Public Relations...and if Communications and Rhetorics is available,I'd love to take that as well.....

    but im not sure what the SPM qualifications for these courses would be and where would be a good place to study it?

    btw,im not sure bout my SPM results yet....its coming out on 11th March...=)


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