“Today's youth is tomorrow's future”, this is what Toyota strongly believes. And because of this belief, Toyota gives back to the society by launching Toyota Eco Youth programme to instill environmental attention in our youth as the right perspective can change the world.
The Toyota Eco Youth (TEY) programme is an exciting competition involving 16 teams from 16 schools across the country, each representing 1 state and Federal Territory. Each team consists of 8 students and 2 teachers. The challenge of the competition is simple: to reduce environmental impact in their respective schools. Sounds very interesting, right? How I wish I were able to take part during my secondary school years.
The TEY programme was built with the purpose of instilling eco-awareness and promoting environmental conservation in school children. UMW Toyota Motor believes that the more we know, the more aware we become, thus fuelling our motivation to act responsibly toward our environment.
The students involved have reported an increased level of awareness for environmental conservation, while vouching for the Problem-Solving Approach as an effective and practical strategy. The Department of Environment has also invited TEY into the “Sekolah Lestari” umbrella, a joint venture with the Ministry of Education.
The players of 2008 TEY competition have already been chosen and are contesting for lucrative prizes with RM10,000 as the first prize. Is your school one of them? The TEY 2008 competition, which lasts for eight months, kicked off in mid of February this year with a training and workshop session to introduce the participants to the Problem-Solving Approach and existing environmental issues in schools. In the next stage, students submit proposal papers of projects to combat these environmental issues within their respective schools. Their finding will be verified by a visit from the organizing committee, who will also give them pointers on how best to proceed. Selected schools are given a RM1,000 grant by Toyota.
Even though most of us are not the players, we can declare our support by spreading the word about TEY programme or even just downloading cool desktop icons, email sign-offs, screensaver and wallpapers from its official website.
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